Copywriting
I'm a copywriter with a PhD in Literature & Creative Writing and 5+ years producing audience-focused commercial copy for beauty, wellness, and jewelry brands. Selected brand and product copy below — client names withheld.
Fine Jewelry Brand — Dallas–Fort Worth, TX · Brand voice & launch copy
Brand voice and launch copy for a 14k gold jewelry brand: artisan-designed pieces from four craft traditions, made in limited runs of ten or fewer, each sold with a booklet telling the story behind the piece.
Brand positioning: "A new kind of fine jewelry house. Contemporary and classic in the same breath — fourteen-karat gold, designed by artisans across four traditions, made in runs of ten or fewer. Never mass-produced. Never quite like anything else you own."
Packaging insert: "The Marrakech Cuff — 14k gold, hand-finished. Designed in Morocco. Made to be lived in. Slip it on as a small daily reminder: you are the heirloom."
Tagline options: "Gold with a story." / "Made rare, on purpose." / "Heirlooms, not accessories."
Beauty Brand & Salon — Fredericksburg, VA · E-commerce & brand copy
Brand voice, e-commerce copy, and launch materials for a beauty brand and salon offering cosmetics, lash products, and customizable wigs.
Mission statement: "Our mission is to empower you to flaunt your beauty. Feeling like yourself at your best builds confidence and self-love — and a stronger community, one beauty at a time."
Benefit bullets (customizable wig): 100% real human hair · Hand-constructed, fully customizable · Lasts 2+ years vs. ~6 months for synthetic · Includes a personal styling session.
How-to (lash kit), FAQ, and seasonal promo copy — see full portfolio.
Hair Salon & Aesthetics Clinic — Houston, TX · Brand story & service copy
Brand story, service-menu copy, and launch materials for a salon and aesthetics clinic specializing in natural hair.
Brand story: "For over a decade, this has been where North Houston comes for hair that's healthy first and beautiful always."
Service menu and grand-opening announcement — see full portfolio.
What I do
Packaging & product copy · E-commerce web copy (benefit bullets, how-tos, FAQs) · Product, shade & tagline naming · Brand voice guides · Claim accuracy & proofreading